What it solves
Product Story Builder adds rich editorial storytelling sections to product pages, helping each product feel more like a branded experience than a standard shop listing.
The add-on gives tenants a structured story editor directly inside the product edit page, with clear sections for product mood, tasting notes, brewing guidance, details, gallery, pairings, related products, calls to action, and review messaging.
- Hero story section for an editorial introduction, headline, text, button, and image.
- Founder / blend story for longer narrative content about the product, origin, idea, or inspiration.
- Tasting profile cards for key product highlights such as tea type, character, notes, and best moment.
- Brewing guide cards for preparation details such as tea amount, water temperature, brew time, and infusions.
- Details accordion for ingredients, taste, origin notes, brewing instructions, or other expandable product information.
- Editorial gallery using selected images from Builder Media.
- Pairing section for serving suggestions, rituals, moments, or product-use inspiration.
- Related products with larger product cards, teaser text, image hover effect, and Explore more buttons.
- CTA section for guiding the customer toward a product, collection, shop page, or campaign page.
- Reviews intro block for shaping the review area when the reviews add-on is active.
The builder is designed to follow the active storefront design language, including Goya-inspired editorial spacing, clean typography, structured cards, refined accordions, and full-width background sections.
Tenants can choose from preset background colors for each story area, select images from Builder Media, and use the built-in AI helper to improve product copy while keeping the structure consistent.
Best for: tea, fragrance, beauty, fashion, lifestyle, home, and premium product brands that need stronger product storytelling and a more editorial customer journey.